Are you a talented crocheter or knitter who wants to turn your hobby into a profitable business?
Do you know that what you create is beautiful but you're not totally sure of the next steps?
Selling your handmade items can be a rewarding way to share your creations with others and make some extra income. However, there are certain do's and don'ts that you should keep in mind to ensure your success in the competitive world of handmade goods.
In this blog post, we will explore some ideas for selling your beautiful makes.
Research The Market
There are a lot of amazing makers out there and while it is great to jump on the 'what sells' bus, it is just as important to have something that is uniquely you. Check out Etsy, local markets and online stores to work out what is 'now' and create something that not only hits the mark but that is a representation of you and your style. Make sure that if your make uses someone else's pattern that they allow this and you give them credit as the designer.
Create High-Quality Products
When it comes to selling handmade items, quality is key. Take the time to create well-crafted, durable pieces that will stand the test of time. Use high-quality materials and pay attention to the details. Your customers will appreciate the effort you put into creating a product that is not only beautiful but also long-lasting.
Underprice Your Items
While it may be tempting to set low prices in order to attract customers, underpricing your items can actually devalue your work and make it difficult to sustain your business. Take into account the cost of materials, the time it takes to create each piece, and any additional expenses such as packaging and shipping. Set a fair price that reflects the value of your craftsmanship.
Build an Online Presence
In today's digital age, having an online presence is essential for any business. Create a website or an online shop where customers can browse and purchase your crochet or knitted items. Utilise social media platforms to showcase your work and engage with potential customers. Building an online presence will help you reach a wider audience and increase your chances of making sales.
Neglect Customer Service
Providing excellent customer service is crucial for building a loyal customer base. Respond promptly to inquiries and address any concerns or issues that may arise. Be friendly, professional, and accommodating to your customers' needs. Going the extra mile to ensure customer satisfaction will not only result in repeat business but also positive word-of-mouth recommendations.
Take High-Quality Product Photos
When selling your crochet or knitted items online, high-quality product photos are essential. Invest in a good camera or smartphone with a high-resolution camera to capture clear and detailed images of your products. Use natural lighting and choose a clean, neutral background to showcase your items. Including multiple angles and close-up shots will give potential customers a better idea of the quality and craftsmanship of your work.
While it may be tempting to take on every custom order or participate in every craft fair, it's important to know your limits. Overcommitting yourself can lead to burnout and compromise the quality of your work. Be realistic about how much time you can dedicate to your business and set boundaries. It's better to underpromise and overdeliver than to overpromise and underdeliver.
Market Your Products
Marketing is essential for getting your crochet or knitted items in front of potential customers. Utilise social media platforms, such as Instagram and Pinterest, to showcase your work and reach a wider audience. Collaborate with influencers or bloggers in the crafting niche to promote your products. Consider participating in local craft fairs or markets to connect with customers in person. The more you market your products, the more opportunities you'll have to make sales.
Neglect Your Branding
Creating a strong brand identity is important for standing out in the crowded marketplace. Develop a cohesive brand aesthetic that reflects your style and target audience. Design a logo and use consistent branding elements across your website, social media profiles, and packaging. A strong brand will help you establish credibility and make a memorable impression on your customers.
By following these do's and don'ts, you'll be well on your way to successfully selling your crochet or knitted items. Remember, building a business takes time and effort, so be patient and persistent. With dedication and a passion for your craft, it is possible to turn your hobby into a thriving business.
This list is by no means exhaustive but I hope it gives you some helpful tips!
The two gorgeous little bunnies I have used in the main picture are by the amazing Kaye of Lorna and Pat https://www.instagram.com/lorna.and.pat/